Humble beginnings

Baking since 1946

Our History

Where it all began

Baking to the highest standard since 1946

1946

John Bell returns home and sets up his bakery.

1947

During the coldest winter on record, John Bell provided door to door deliveries of bread and groceries, keeping the local villages stocked up during the harsh winter.

1960’s

Purchased the Lazonby village Railway buildings and moved to this site to create offices and a Bakery.

1970’s

Entered into partnership with the Regional Supermarket and have been working together ever since.

1980’s

Began to extend the Main Bakery as the business grew and have subsequently continued extensions into 90’s and early 00’s.

1990’s

Bells launched their first organic product range ahead of the organic movement.

2001

Commissioned the first dedicated Free-from Factory in the UK to become pioneers in the gluten, wheat and dairy free industry.

2005

Extended our gluten free factory and created an NPD facility.

2006

Received the Queens Award for Enterprise, being recognised for our Innovation in the Free From area.

2009

Entered the National Coffee Shop Sector catering for food service with Cakes, Tarts, Mini Bites.

2014

A further extension was completed on the dedicated Free-from Bakery along with a bespoke NPD Development Kitchen.

2016

Celebrating our 70th Year Anniversary with a refresh of Bells of Lazonby Range.

2020

Double the capacity and manufacturing capabilities in our Gluten, Wheat and Milk Free bakery. Bells welcomes more customers and continues scaling manufacturing.

2020

We Love Cake rapidly becomes largest Free From Sweet Bakery brand in Australia.

2020

We Love Cake enters the UK retail market and becomes the fastest growing brand for 3 consecutive years.

2022

We Love Cake vegan tarts ‘When Life Gives You Lemon Tarts’ wins Baking Industry Award’s ‘New product of the year’.

2023

We Love Cake enters the frozen and chilled dessert market to bring back great taste to family favourites.